A great summary article from Mckinsey to ensure your strategy remains crisp and compelling. Ten timeless tests that can help you kick the tires on your strategy and dial-up the level of strategic dialogue throughout your company. Great communications always start with clear thinking. Use these questions to help you get there.

Will your strategy beat the market?

Does your strategy tap a true source of advantage?

Is your strategy granular about where to compete?

Does your strategy put you ahead of trends?

Does your strategy rest on privileged insights?

Does your strategy embrace uncertainty?

Does your strategy balance commitment and flexibility?

Is your strategy contaminated by bias?

Is there conviction to act on your strategy?

Have you translated your strategy into an action plan?

Check out the complete article at:

https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/have-you-tested-your-strategy-lately