Drive the Impact of Every Interaction

Every interaction is an opportunity.  A moment where you can either move an idea forward, leave it idle, or worse, not give it the chance it deserves to make an impact on the world. These are the three guiding principles that help you transfer your enthusiasm for an idea to others, to gain it the support, feedback and room it needs to thrive. 

Clear

You must be razor sharp on the objective of your communication and what you want the audience to think, feel and do as a result.  This is the only way to ensure that everything you do is building towards that goal. 

Concise

Perfection is achieved when there is nothing left to take away, not when there is nothing left to add.  A great piece of communication must have no fluff, no distraction and no ego, only content in pursuit of the objective.

Connected

If you want to move the mind, you must start with the heart.  A great communicator connects with their audience on an emotional and intellectual level.  If you fail to connect, you will fail to influence.

Be clear.  Be concise.  And always connect.  Your ideas will thank you.