Effective storytelling is a game-changing tool for driving organizational transformation. Leaders who simplify their message, honor the past, and make a clear case for change can inspire their teams to embrace the future. From T-Mobile’s “uncarrier” strategy to Domino’s turnaround, the most successful leaders leverage stories that are clear, compelling, and repeated until they stick. This guide outlines seven essential steps to craft a powerful change narrative that motivates action, aligns your team, and sets the stage for lasting success.
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